Tips for preparing for a Trade Show

Tips for preparing for a Trade Show

One of the most important marketing actions that a company can carry out is to attend a trade show relevant to its activity. Trade shows are an excellent meeting point in themselves and to show “in situ” the latest news and products to a large amount of people...
Merchandising material for the tourism sector

Merchandising material for the tourism sector

Merchandising has become a key element in obtaining success in the hotel and tourism industry. Both appropriate promotional material and advertising are essential to attract the curiosity of the customer, increase sales and achieve profitability. The fundamental...